Common photo editing software like Adobe Photoshop, Adobe Lightroom, Photo Mechanic, and PhotoShelter for Brands allows you to edit image IPTC metadata. The IPTC Photo Metadata standard is the most widely used standard because of its universal acceptance among photographers, distributors, news organizations, archivists, and developers. A good metadata workflow is crucial to a successful media library. The efficiency with which you or others can find an image increases your Library's market value and can save your staff time and money. Metadata, the data that describes your content, helps you and others find specific files.
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